UX / UI Design
Competitor research identified a gap in the market for an app dedicated to craft beer and food pairings. While wine-pairing apps are common, none focus solely on craft beer. This app aims to help users discover how to perfectly pair beers with food, enhancing flavours and ensuring balance without overpowering one another.
The UX experience was crafted to help users explore food and beer pairings, connect with a community and expand their knowledge. Inspired by The Science of Flavour, the app’s visual language features playful, science-inspired graphics of circular taste compounds merging, symbolising the harmony of flavours coming together.
This work is a conceptual student project.