Packaging / Branding / Illustration
Sophie Cooper, a Manchester-based smoothie business owner, faced the challenge of reducing waste from her production process. Inspired by her passion for sustainability, she began exploring how leftover fruit, rinds, and oils could be transformed into organic soaps. She needed packaging that would tell her story to potential customers.
The design and logo were inspired by the visual word ‘off-cut’, reflecting the leftover fruit parts from Sophie’s smoothie production.
The abstract illustrative style captures the essence of the fruits, with handmade brushstrokes that emphasise the organic, hand-crafted nature of the product.
This work is a conceptual student project. The brief was provided by the course and I devised the brand name, concept and execution.