Brand Strategy / Brand Identity
Maya, an entrepreneur, founded a charity in New Orleans’ vibrant Treme district to fight food insecurity in the face of the area’s wealth gap. She sought a brand identity that would resonate with the community, highlighting the kitchen’s mission of support, education, and connection with a personal, local touch.
The solution was a brand design that breaks away from the typical food bank look, using vibrant colours, architectural details, and dancing poses to reflect New Orleans’ rich culture. With Matisse-inspired imperfections and off-screen techniques, it feels personal, grounded, and full of warmth and charm.
This work is a conceptual student project. We worked as a group on the initial stages of research and then separated to work individually on brand concepts and designs.