Graphic Design / Brand Strategy / Brand Identity
Maya, an entrepreneur, founded a charity in New Orleans’ vibrant Treme district to fight food insecurity in the face of the area’s wealth gap. She sought a brand identity that would resonate with the community, highlighting the kitchen’s mission of support, education and connection with a personal, local touch.
My answer to the brief was a brand identity that breaks away from the typical food bank look, using vibrant colours, architectural details and dancing poses to reflect New Orleans’ culture. With Matisse-inspired imperfections and off-screen techniques, the aim was to make the brand feel personal, grounded, and full of warmth and charm.
This work is a conceptual project. An open brief to rebrand a company of my choice, I devised the project from the initial brand strategy through to design.
